What is it?
According to Wikipedia. Twitter is an online social networking service that enables users to send and read short 140-character messages called “tweets”.
This is what a tweet looks like from a smartphone via the official Twitter app:
- Each tweet will show an avatar that visually represents your business. e.g. your logo
- Your business “@” name – your unique ID on Twitter
- Tweet – the message or detail you want to share. You can also mention other businesses by their @ name
- Optional: attach a, video, image or GIF, so your tweet stands out in your followers’ timelines
- Date and time stamp
- View detailed analytics of how well your post has performed
- Running tally of how much the tweet has been shared or liked
- Reply – directly respond to a tweet
- Retweet – a quick way of sharing a tweet
- Like – showing an appreciation for a tweet or flagging it to access it at a later date.
- Quick share via DM (Direct Message)
- Further options – like pinning to your profile or other sharing routes
- You can also add hashtags to your post -a quick way of seeing other posts with the same label added. To be used wisely and consistently and not litter or dominate your key message. Remember, you only have 140 characters to get your message across.
How do I use it?
You can use it on a desktop computer or via a smartphone, using the official Twitter app or an approved third party variant e.g. Tweetbot or Hootsuite
Why you should be using it
It’s readily available and accessible to a waiting audience – no matter how specialised your service is. Allows you to provide real-time updates to your customers: new products, change to opening times, local events you’re participating in etc. It’s like being your own news desk and being able to broadcast 24/7.