Pet Peeve

Personalise your content for the channel

screen-shot-2016-09-27-at-11-34-08UPDATED: 17th February, 2017

If you do only one thing today, disconnect your Facebook posts from Twitter (and vice versa).

And why should you do this? Your message will often get truncated (i.e. cut off part way through – Twitter posts are limited to 140 characters) and the lack of imagery makes for a dull post that is unlikely to get much (if any) engagement. It’s also annoying for your followers having to click on a link that then takes them to Facebook to read the rest of the post!

FB on TwitThis is what a Facebook post can look like when automatically pushed through to Twitter.  This was actually a picture of a new product – what a shame. BTW, the one reply was me offering some tips.

1) How to unlink Twitter – login to your Facebook account: https://www.facebook.com/twitter/

When you’ve done that, switch off pushing your tweets to Facebook. Why? Any account you mention, won’t be a clickable link once it arrives in your Facebook feed, so you’ll miss out on engagement from those you’ve tagged. As above, clicking on the post will then take you to Twitter, which is not where your customer (potential customer) started or wanted to be reading your updates in the first place!

2) How to unlink Facebook – login in to your Twitter account > Settings > Apps and disconnect.

Facebook and Twitter aren’t friends – they’re competitors.  They’re never going to share content “nicely” between each other.

Instagram is a different story – Facebook owns Instagram – so it will present your image in your Facebook feed as you intended. A further top tip if you are going to share your Instagram posts direct to Facebook from within the app, make the photo caption sharp and succinct and then add any relevant hashtags as a secondary comment to keep the post “clean” looking but still searchable.

My advice is to switch off the auto-posting & invest in 5mins to edit your content to suit the channel; you’ll reap the rewards.

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Not sure what I mean? Drop me a line and I’ll share some examples that break my heart.

 

Networking via Twitter

hello-worldUPDATED: 15th February, 2017

Using weekly regional networking slots on Twitter to join the conversation, find other local businesses, share your own news and updates. Getting involved and sharing updates from others means  they are more likely to then share your tweets. No-brainer, isn’t it.

@Chichesterhr – Networking for the Chichester area every Tuesday 8 – 9pm and every Thursday 12-1pm. Post a simple tweet introducing yourself and your service(s) and include the hashtag #chichesterhour

@Bognorregishour – Networking for the Bognor Regis area every Monday 7.30pm – 8.30pm. As above, post a tweet and include the hashtag #bognorregishour

@SussexhourUK – Sussex-wide chat every Thursday 8.30pm – 9.30pm. Include the hashtag #sussexhour

Follow the accounts and add a reminder in your phone for the day/time.

You can also save a feed based on a hashtag, which will update in real-time for you to review whenever time allows if the evening networking slots aren’t great for your own schedule:

Type in the hashtag you’d like to save a search for

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View results – you can toggle (switch) between Top, Live, Photos etc. Click on More Options and select Save this search:

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To revisit your saved search, click in the search box and you’ll see a quick link there:

screen-shot-2016-09-27-at-09-03-23

 

 

List of Twitter networking groups, compiled by 87Tangerines – correct as at April 2016


Get in touch to to learn more about engaging with the right audience/potential customers via social media.

Quick guide to … Twitter

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What is it?

twitter-logo.pngAccording to Wikipedia. Twitter is an online social networking service that enables users to send and read short 140-character messages called “tweets”.

 

This is what a tweet looks like from a smartphone via the official Twitter app:
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  • Each tweet will show an avatar that visually represents your business. e.g. your logo
  • Your business “@” name – your unique ID on Twitter
  • Tweet – the message or detail you want to share. You can also mention other businesses by their @ name
  • Optional: attach a, video, image or GIF, so your tweet stands out in your followers’ timelines
  • Date and time stamp
  • View detailed analytics of how well your post has performed
  • Running tally of how much the tweet has been shared or liked
  • Reply – directly respond to a tweet
  • Retweet – a quick way of sharing a tweet
  • Like – showing an appreciation for a tweet or flagging it to access it at a later date.
  • Quick share via DM (Direct Message)
  • Further options – like pinning to your profile or other sharing routes
  • You can also add hashtags to your post -a quick way of seeing other posts with the same label added. To be used wisely and consistently and not litter or dominate your key message.  Remember, you only have 140 characters to get your message across.

How do I use it?

You can use it on a desktop computer or via a smartphone, using the official Twitter app or an approved third party variant e.g. Tweetbot or Hootsuite

Why you should be using it

It’s readily available and accessible to a waiting audience – no matter how specialised your service is. Allows you to provide real-time updates to your customers: new products, change to opening times, local events you’re participating in etc. It’s like being your own news desk and being able to broadcast 24/7.